Converse:
Create Now. Create Next.
There is an intersection where influence meets culture. Where music meets style. Where art meets athletics. Where creators meet inspiration. Where an idea becomes something more than a dream of making. It becomes the process of doing.
Creators don’t sit behind some velvet rope, hiding in a sea of social copycats. They live at the crossroads of the communities that shaped their creativity and the endless passion to share their inspiration with the world.
From Seoul to South Africa. Los Angeles to London. From Paris to Shanghai. Creators are gonna create.
And Converse is here to provide the next generation of artists, athletes, and makers with the tools and inspiration they need to put themselves on the map.
Because that’s what’s next.
Role: Associate Creative Director (Art)
Creators SPOTLIGHTS From :06s up
Unlike traditional cutdowns, we started first with the challenge of making :06s independent films for each of our 20 global creators. Every one gives a peek into their art and encapsulates their vibe—with enough variety that there’s bound to be someone our Gen Z audience can be inspired by.
CornERS & LACES
Our anthem film weaves together each creator into a chorus of Create Next. Beautifully brought to life by Gregory Ohrel of Doomsday Entertainment, this film features nonstop coolness with crafted transitions from scene to scene. Converse products are seamlessly integrated into the film without distracting from creators as the focus.
Punk Print’s Not Dead
In addition to all the video and digital assets we created for this campaign, it also includes a fully global OOH buy from London to Los Angeles, Berlin to Cape Town. We covered the streets with our creators on wildposts, billboards, transit shelters, and even bus wraps.
McCann
Mark San Beunaventura
Production Designer
Amy Char
Copywriter
Savannah Hicks
Associate Creative Director
Ashley Suarez Wood
Associate Creative Director
Shima Green
Photographer & Director
John Conner
Creative Director
Rodney White
VP Creative Director
Perry Fair
Head of Entertainment
Colleen Dahlstrom
Music Producer
Anthony Howard
Sr. Print Producer
Jamie Slade
Producer
Olivia Whyte
Sr. Producer
Bettina Stephenson
VP Account Director
Nicole Spinelli
Business Director
Bree West
Sr. Strategist
Justin Luk
VP Strategy Director
Sam Chotiner
EVP Executive Strategy Director
Monica Tailor
Global Head of McCannLIVE
Production
Gregory Ohrel
Director
Doomsday Entertainment
Larkin Sieple
Director of Photography
Jake Gabbay
Director of Photography
Jonathan Jay-Fang Chou
Director of Photography
Alejandro de Leon
Producer
Jason Cole
Supervising Producer
Editorial
Chris Mitchell
Editor
Rock, Paper, Scissors
Louis-Phillipe Charette
Editor
Rock, Paper, Scissors
Andrew Rauterkus
Assistant Editor
Rock, Paper, Scissors
Justin Miller
Assistant Editor
Rock, Paper, Scissors
Niaomi McGarrell
Post Producer
Rock, Paper, Scissors
Post
Ethos
Special Effects
Carlos Miranda
Image Retoucher
Epocha
Good Measure
Music Supervision
Heavy Duty
Original Music Company
Mix
Tyler, the Creator
Executive Music Producer
Bharu Music
Music Producer
Kučka
Music Producer