IEM PyeongChang Kit Winter Olympics 2018

This is the first eSports event to be officially sanctioned by the IOC and offer a tie to the Olympic Games. To elevate IEM and forge a stylistic connection to the Games, we created a custom “kit” for the players that will be represented.

Olympic teams make a big deal about the announcement of their nation’s gear. We set off with the goal to elevate the look of eSports for the Olympics, while still maintaining authenticity.

Role: Art Director & Designer

Making a kit

Inspired by iconic Olympic kits like Ralph Lauren's thick-knit, star-spangled cable sweaters of 2016 and Burton's recent Team USA set appropriate for a moon landing, we wanted to create something apart from current kits.

Final Designs

Product Photography

In-Stream capture

Polyester versions of the jersey were also supplied to the players for the matches, above is a montage of the players in their jerseys used during the stream.

Agency

Savannah Hicks
Art Director, Designer

Ashley Wood
Sr Copywriter

AJ Musial
Creative Director

Warren Frost
Creative Director

Amanda Marvel
Account Director

Jeff Teicher
Group Creative Director

Nam Nguyen
Global Director, Experience Design

Production

Matt King
Photographer

Meta Threads
Production Vendor