Mitsubishi
Small Batch Campaign
With a small-batch inventory and a carefully curated lineup, Mitsubishis might not be the most common car on the road today - but they are packed with more features than ever. Perhaps that’s why 9 out of 10 owners recommend Mitsubishi to their friends. So why not embrace our uncommonness? Turn our limited range of models into a limited-edition mindset. And reinforce the notion that Mitsubishi owners already get: that less really can be more.
Role: Art Director
FAMILY SPOT
The spot uses footage of the cars intermixed with cutaways and playful type treatments to drive home why our crossover family is the most curated on the market.
LOOK & FEEL
With inspiration from classic print ads, we wanted to elevate Mitsubishi’s look to have more attitude while also elevating it to a premium, crafted space. We chose a monochromatic, black on black approach, with slick highlights to achieve this.
FEATURETTES
Short and witty snippets for each car highlighting it’s respective proof points.
Print Ad for Green Car Journal’s premiere issue featuring our PHEV model.
Agency
BSSP
Savannah Hicks
Art Director
Dennis Remsing
Art Director
Ashley Wood
Copywriter
Cam Murray
Copywriter
Fearghal O’Dea
Producer
Michelle Finelli
Account Director
Anders Gustafsson
Creative Director
Matt Curry
Chief Creative Officer
Production
Vic Huber
Director
Industrial Film
Jeff McCoy
Line Producer
Industrial Film
Editorial
Kevin Bagely
Editor
Bonfire Labs
Finishing