Xbox Custom Mnemonics Series
In an effort to make bespoke and memorable end cards for Xbox, we’ve created a series of delightful custom mnemonics specific to several game titles as well as an update to the evergreen brand mnemonic to play at the end of Xbox spots.
Role: Sr. Art Director
BATTLEFIELD 2042
Partnering with EA, we created a bespoke mnemonic for Battlefield 2042 that shows off their devoted robot dog companion as it springs into battle to protect the consoles.
FAR CRY 6
For Ubisoft’s Far Cry 6 mnemonic, we wanted to bring the new, urban area of Yara to life while bringing in the signature red smoke from the game’s branding.
EVERGREEN
For this brand update, we chose to go with a premium and ambient feel, with a dark grey textured background and an underwater-like lighting effect to frame up the consoles. The consoles spin outward for their reveal, adding a bit of drama to this short piece.
DESTINY 2
Following our favorite frozen Ghost companion from Destiny, we find the Xbox consoles on the frozen wasteland of Europa.
ASSASIN’S CREED VALHALLA
A runic tablet comes alive with magic then breaks apart to reveal the consoles under the Northern night sky.
215 McCann
Savannah Hicks
Sr. Art Director
Brad Meyers
Creative Director
Geneya Turlow
Designer
Jessie Ybarra
Associate Producer
Christina Chin
Producer
Mandi Holdorf
Director of Integrated Production
Dylan Williams
Assistant Account Executive
Harold McKeon
Account Supervisor
Scott Duchon
Chief Creative Officer
King & Country
Rick Gledhill
Director
Jerry Torgerson
Executive Producer
Ryan Lowrie
Producer