Noosa.
Full on Tasty.

When Noosa looked to us for a refresh, they wanted to elevate their brand to a more premium place: we brought them Full on Tasty. A campaign centered around uncompromisingly tasty, eat-the-screen imagery paired with an Aussie attitude that gave a wink to their roots.

More of a brand refresh than a campaign, we completely updated their look & feel: fonts, logos, colors, tone of voice, the whole works. We took their pantones from bright & artificial to colorfully organic. We found two new fonts that had the perfect balance of attitude, playfulness, and craft. We gave them a voice that was cheeky & irreverent. And we made them a whole new universe to play in.

Role: Sr. Art Director

THE FULL ON TASTY ANTHEM

A 30 second glimpse into our enchanting Noosa Universe, filled with mesmerizing food photography and heightened reality lifestyle.

HUNGRY YET?

Full on food photography and whimsical lifestyle come together to create a delightfully delicious world.

BERRY TASTY FORECAST

Opening a pack of mixed berry yoghurt comes at the risk of a berry downpour.

THIS AD IS CREAMY

What happens when you make your yoghurt from 6% fat milk? Crazy, creamy goodness.

OH HONEY!

A touch of wildflower honey goes a long way in sweeping your taste buds off their feet.

The Tastiest Feed

We put all of our most mouth-watering images together to create a social feed that is a celebration of all things tasty. From wildflower honey, the ripest fruits, to our deliciously thick yoghurt, all of our ingredients tempt you to eat the screen.

GIFs

Dripping, gooey, macro, juicy goodness.

Tasty Toolkit

We created a new brand toolkit for Full on Tasty where we put heaps of useful stuff when it comes to making tasty ads for our yoghurt.

Look and feel. Tone of voice. That sorta thing. A toolkit created to make sure we stay consistent in the way we present ourselves and talk about our premium ingredients. Whenever and wherever we show up.

Yum!