Introducing A Soup with Nothing to Hide

What happened to soup? Well, nothing really. Not since 1897 when canned soup was first invented. We're on a mission to free soup from the confines of a can. Take it out of the dark ages. Out of the literal dark. And with that, comes the responsibility to use delicious, natural ingredients that look good and taste good. What you see, is what you eat. And what you eat is so delicious, you'll wonder why we used cans so long in the first place.

Role: Art Director

CANS ARE GOOD FOR SERIES

A delightful series of :15s that juxtapose the tin can of the past and our glass jar soup with nothing to hide. Don’t worry, cans still have their uses, just not for soup.

THE EVOLUTION OF SOUP

Tin cans were first used for soup in 1897, and while the rest of our world has drastically changed since then, the tin can has remained an unquestioned part of our soup diet—that is until now.

NYC TAKEOVER

Part of this campaign included an OOH takeover where we let our iconic duo of tin can condensed soup and Rao’s transparent soup duke it out on the streets of NYC.

Creative

Savannah Hicks
Sr. Art Director

Ashley Wood
Sr. Copywriter

Lynn Nakamura
Art Director

Kate Ursu
Copywriter

Cris Logan
Design Director

Anders Gustafsson
Group Creative Director

Matt Curry
Chief Creative Officer

Production

Lauren Chatman
Associate Producer

Tara Kennedy
Producer

Fearghal O’dea
Executive Producer

Jason Apple
Director

Post

Nico Litonjua
Editor

Brian Cadamagnani
Digital Artist

Sam Nordemann
Retoucher

NEON
CGI & VFX

Accounts

Sarah Simonetti
Account Supervisor

Lindsey Grant
Managing Director